When you are in the business of boxing or bagging dry goods or bottling liquids for human consumption, you generally do not place measurement conversion charts on the packaging. It is not something that is commonly done here in the US. However, you might want to consider doing so in the near future, especially if your company bottles or packages goods in bulk containers to be sold commercially. There is some evidence that suggests placing a measurement conversion chart on certain types of packaging encourages people to purchase more product. Here is why this marketing approach may increase your bottom line in terms of revenue.
Commercial Cooks Don't Have Time to Think about Measurements
Commercial kitchens where mass quantities of food are either made and packaged or made and served have dozens of bakers or cooks scrambling to make food and food products. They have to rush about, quickly pouring and mixing. They do not have time to look at this bag of flour or that bag of powdered eggs and figure out how much of each needs to go into the giant mixing bowl for bread or cakes. When they can glance at a label and see the dry ounces to pint conversion, or how many cups are in a pint (when it comes to liquids), then they can quickly measure out exactly what they need. Having this conversion label is extremely convenient for them, and they are likely to buy more product that makes their jobs more convenient.
To learn more about measurement conversions, visit resources such as All Things Mamma.
Bulk Packaging Weight Is Often Confusing to U.S. Workers
Liquids in the United States are often measured out in both metric and standard measurements. This creates a lot of confusion when a bulk bottle of vegetable oil states that it contains X amount of liters of oil, and another bulk bottle of the same product states that it contains X amount of ounces or gallons. Unless both bottles are exactly the same shape and same size, it is impossible to know how much of this or that you can use in a recipe.
A conversion label resolves that issue by showing a conversion from standard to metric, and a breakdown of each system of measurement. When one bottle without a label from a competitor is confusing consumers, they can simply look at the conversion labels on your bottles and know exactly what they need. Greater appreciation for a more than helpful product translates to bigger sales and greater loyalty.